ABOUT US | Organic and Natural Shampoos — Toxin Free, Sulphate Free, Vegan
Many salon brands claim to be 'green' but aren't, and many natural brands claim to perform — yet don't. I wanted to bridge that gap and create salon-quality hair care that was toxin-free and non-exclusive. Everyone should be able to have healthy beautiful hair and still uphold their values — Lorri Weisen, CEO & Founder
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looking for natural formulas you can trust will perform?

— TRULY HYBRID HAIRCARE —

COMBINING THE BEST OF NATURE, THE BEST OF THE SALON, AND THE VERY BEST PERFORMANCE-DRIVEN GREEN CHEMISTRY.

OUR WANTS

lather, protect color, detangle hair, reduce breakage & increase shine

Use ingredient standards set forth by the European Union — the highest cosmetic ingredient standards on the planet

safe for all members of the family — even Fido

Many salon brands claim to be 'green' but aren't, and many natural brands claim to perform — yet don't. I wanted to bridge that gap and create salon-quality hair care that was toxin-free and non-exclusive. Everyone should be able to have healthy beautiful hair and still uphold their values.

— Lorri Weisen, CEO & Founder

If you ask our founder, Lorri Weisen, to explain the inspiration for AHNESTI, she'll tell you it was, honestly, cancer. As a former salon owner she was inspired to create this performance driven, organic, natural and toxin-free hair care line brand after her husband was diagnosed with cancer not once, not twice, but three times. It was during her husband’s second battle that Weisen learned the truth about chemicals in cosmetics that caused her to change her lifestyle.
Her question became, 'why are the shampoos that make my hair look so fabulous, so toxic?'
Eating organic, and even finding natural skin care solutions, was simple, but she soon learned that finding a natural, toxin-free hair care line that actually made her hair look and feel great didn’t exist—anywhere.
Her mission embodies the green movement. AHNESTI offers conscious-beauty consumers a refreshing, more-thoughtful alternative to toxic hair care brands, hence making our morning rituals a bit more sacred and a bit more … honest.

— Learn more about Lorri —

OUR CORE VALUES

HEALTH

the health & wellness of our customer is our #1 priority.

TRANSPARENCY

full disclosure of all ingredients and sourcing.

RESPONSIBILITY

taking care of our bodies and the planet in every possible way.