Determine Your Hair Type!

Your hair density may be high, medium, or low. High density hair is usually called thick or thin by many people because of how it looks or feels, however, it does not mean that your individual strands are thick or thin.


You can be high density (thick) with fine strands and low density (thin) with coarse/medium strands, however, the latter is quite uncommon.

we believe in simplicity.


two shampoos + two conditioners cover every hair challenge.

find your type below!

need a detangler?

our utiliti intuitive styling lotion does the job!