ABOUT US
WERE A MINNEAPOLIS BASED COMPANY BRIDGING THE DIVIDE BETWEEN SALON PROFESSIONAL AND NATURAL/ORGANIC/TOXIN FREE

We're defining a new segment of hair care, where health and beauty aren't mutually exclusive. Our formulas combine European Union Cosmetic Ingredient Standards with cutting-edge green chemistry to create performance-based formulas that are good for you and good for the planet.

Our overall mission is to eliminate harmful chemicals from your daily routine — but yet we still want you to look good! Let’s face it, if you look good you feel good, and feeling good gives you the confidence you need to show up as your best self. Every. Single. Day.

90% of the shampoos on the market contain endocrine disruptors, formaldehyde producers, and carcinogens that are linked to cancer, respiratory issues, skin allergies and more. Our hair care was created by a former stylist, salon owner and wife of a three-time cancer hero — and she knows toxins! We offer healthier, non-toxic solutions for you and your family.

Many salon brands claim to be 'green' but aren't, and many natural brands claim to perform — yet don't. Lorri wanted to bridge that divide and create salon-quality hair care that was not just toxin-free, but high-performance and non-exclusive.

AHNESTI is 97% plant-based, nonGMO, biodegradable, sulphate free, paraben free, cruelty free, vegan (exception of Authoriti Whipped Paste) , gluten free, plastic free, and absent of over 1350 industry synthetics and petrochemicals. 

How many salon brands can say that?

Our high-performance formulas won't strip your color, and will protect your hair from hot tools and UV rays. Clinically proven to reduce breakage due to combing by 75% and increase shine by 25%. 

How many natural brands can say that?