PURITI Uplifting Shampoo  

Lift & Shine.


Our plant-powered formula draws just a kiss of moisture to the hair leaving it soft, healthy, and full of body and shine, not dry and tangled like most natural shampoos.


As pure as a grain of rice.


  • Rice Starch plumps up fine and normal hair to create fullness
  • Rice Extract helps hair retain it’s natural moisture and prevents fly-aways
  • Coco & Decyl Glucoside is our color-safe, plant-based, cleansing agent that provides a rich, creamy lather not typically found in sulfate free formulas.

$26.00 USD    |    $68.00 USD

free shipping!

color safe formula

All formulas follow strict European Union and Whole Foods standards.   • Learn More •

toxin free • sulphate free • paraben free • vegan • cruelty free • biodegradable  

Hover over BLUE links for full description of ingredients.


puriti | uplifting shampoo

Water, Decyl GlucosideCoco GlucosideCetyl HydroxyethylcelluloseSD Alcohol 40-A (and) *Arctium Lappa (Burdock) Root Extract (and) *Calendula Officinalis (Marigold) Flower Extract (and) *Chamomilla Recutita (Matricaria) Flower Extract (and) *Citrus Grandis (Grapefruit) Fruit Extract (and) *Equisetum Hiemale (Horsetail) Extract (and) *Lavandula Angustifolia (Lavender) Flower Extract (and) *Rosa Canina (Rosehip) Fruit Extract (and) *Rosmarinus Officinalis (Rosemary) Leaf Extract, Panthenol (Vitamin B-5), Oryza Sativa (Rice) Extract, Oryza Sativa (Rice) Starch, Glycerin (vegetable), Magnesium Sulfate, Rosmarinus Officinalis (Rosemary) Leaf Oil  (and) Pelargonium Graveolens (Geranium) Flower Oil (and) Cananga Odorata (Ylang-Ylang) Flower Oil (and) Glycine Soja OilGlyceryl Caprylate (and) Glyceryl UndecylenateGuar Hydroxypropyltrimonium ChloridePotassium SorbateCitric Acid. | *Certified Organic. Total formula is composed of 99% Naturally-derived Ingredients.


*Certified Organic. Total formula is composed of 99% Naturally-derived Ingredients.

Texture of Hair Strand:  Fine • Medium • Coarse

Density or Hair Type:  Thin • Medium • Thick  • Wavy • Curly

Condition of Hair:  Oily • Normal • Slightly Dry • Dehydrated • Damaged • Over-processed


Not sure what your hair type is? Click here!

  • Wet hair thoroughly. Dispense a small amount into the palm (start with a macadamia nut size), then rub hands together to break down formula.
  • Apply to hair, working from roots to ends. Rinse.
  • A repeat may be necessary if it’s been several days since shampooing, or if products with silicones have been used. **Please read our TIPS for more info**
  • Follow with appropriate conditioner.
  • May also be used as a beneficial face and body wash.
  • Hair health increases dramatically with repeated use.

Because AHNESTI formulas are created with a gentle cleanser and no abrasive sulphates, there may need to be a slight shift in user experience. If “non-water soluble” ingredients, such as the ones listed below, are currently being used, a quick detox of the hair may be required to achieve a full cleanse. Simply wet the hair for 30 seconds and shampoo 2-3 times until you “breakthrough” and obtain a rich, creamy, luxurious lather.


Please note that the continued use of these silicones will require a detox every time. We highly suggest using our conditioners and styling products for best results and highest value.


Water-soluble (Will not buildup on hair; can be washed out with our formulas)

  1. Dimethicone copolyol
  2. Hydrolyzed wheat protein (hydroxypropyl polysiloxane)
  3. Lauryl methicone copolyol
  4. Silicones with PEG listed before it


Slightly water soluble  (May buildup in hair; can usually be co-washed out)

  1. Amodimethicone
  2. Behenoxy dimethicone
  3. Cyclohexasiloxane
  4. Cyclomethicone
  5. Cyclotetrasiloxane
  6. Stearoxy dimethicone


Not water-soluble (Will buildup in hair and needs a sulfate-based shampoo to be washed out)

  1. Cetearyl methicone
  2. Cetyl dimethicone
  3. Cyclopentasiloxane
  4. Dimethicone
  5. Dimethiconol
  6. Phenyl Trimethicone
  7. Stearyl dimethicone
  8. Trimethylsilylamodimethicone

Gluten free • Soy free • nonGMO • Rinses clean • Safe & effective  • Allergy friendly  • Helps alleviate symptoms of psoriasis, eczema and dermatitis